
by Riley Coleman
"Act as a Product Designer. I want to redesign Up Bank's savings goals feature in order to increase regular deposits and customer engagement.This is the context: Data shows 62% of savings goals are abandoned after 2 months. The current round-up feature generates only $18 per month on average. CTO Anson Parker wants to incorporate behavioural economics principles before the Q2 launch of Youth Accounts. Main competitors 86 400 and Bendigo Bank have recently added similar features with gamification elements."
Original (Confidential)
"Act as a UX Researcher. I want to design an ethnographic study for Westpac's wealth platform in order to understand how high-net-worth seniors make investment decisions.This is the context: We're seeing low adoption of our AI advisory feature among clients 55+. Our team thinks these clients distrust AI recommendations. We need insights by November for our 2026 roadmap. Research will involve 15 participants in Sydney and Melbourne with $2M+ portfolios."Level 1 (Generic Abstraction)
"Act as a Content Designer. I want to develop microcopy for CommBank's new savings app targeting Gen Z in order to increase account openings.This is the context: 'CommBank Boost' launches in August targeting 200,000 new accounts. Testing in Parramatta showed 18-24 year olds find banking language confusing. Marketing wants to use financial wellness and gamification trends. ASIC guidelines and last year's ACCC complaint make legal particularly cautious."
"Act as a Design Operations Manager. I want to create an AI governance framework for Telstra's Design System team in order to maintain brand consistency while enabling innovation.This is the context: Our 42 designers across Sydney, Melbourne and Brisbane are using Midjourney and DALL-E, creating inconsistent visuals. CEO Vicki Brady worries about brand dilution. We need guidelines that preserve our brand identity before our September rebrand launch."
"Act as a Head of Design. I want to restructure Atlassian's design organisation in order to better integrate AI capabilities across our product suite.This is the context: Our 85-person design team across Sydney and Melbourne is struggling with AI integration. Recent attrition is at 22% as designers fear replacement by generative AI. CEO Mike Cannon-Brookes wants to showcase "AI-native workflows" in Jira and Confluence by Q3. Competitors like Figma and Adobe have launched AI co-design features that our enterprise clients are requesting. We need a restructure plan, upskilling roadmap, and hiring strategy by the July leadership offsite."
"Act as a Design Strategist. I want to develop an AI transformation roadmap for Woolworths' in-store experience in order to counter Amazon Fresh's Australian expansion.This is the context: CEO Brad Banducci prioritised 'phygital' experiences in their $500M transformation. Pilots include SmartCart in Chatswood, e-ink pricing in Bondi, and personalised recommendations via Everyday Rewards. Research shows 64% of shoppers value convenience over price, but 71% worry about privacy. Coles launches similar initiatives in Q1 2026."
"Act as a Service Designer. I want to redesign NSW Health's cancer patient journey in order to reduce wait times between diagnosis and treatment.This is the context: Data from Royal Prince Alfred Hospital shows 78% of breast cancer patients feel 'lost in the system'. Dr. Thompson reports communication gaps between radiology, pathology and oncology causing 3-week delays. We must reimagine the service journey by March 2026 to meet government targets."
